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Brand Development & Identity Design


Wokin’ is a start-up company in the healthy fast food market segment with a focus on Asian cuisine. The partners tapped us to help them with naming & resgistration filing, brand development, identity design and environmental design. Their restaurant model requires patrons select a take-out box size, then select from an array of fresh ingredients and have the chef lightly stir fry the ingredients and box the food back up. This required us to design all of the brand touch-points from uniform design to menus as well as stationery to packaging.

Project Details

  • CLIENT: Wokin'
  • TASK: Brand Development