East Coast Jewelry invited the public to post a free message on a microsite we created ( www.reallybiglovenote.com ) for their mom, grandmother, aunt, wife, or sister during Mother’s Day week. The message was then broadcast in real-time onto the world’s largest digital love note, an eye-popping 14 feet by 48 feet digital billboard, on heavily trafficked Interstate 95.

After posting the message, visitors were also invited to email a rendering of their billboard message to that special woman in their life. The promotion was an instant success and garnered extensive media coverage across TV news stations, newspapers, online blogs and social media networks.