Client:

Ulysse Nardin Cells

Type: Advertising / Photography / Collateral Design

Overview

When Ulysse Nardin Cells embarked on developing the world’s first luxury hybrid smart phone they called on PUMPED to help introduce the “Chairman”. We were hired to design their inaugural sales / presentation kit for their first unveiling held at BaselWorld 2009. The catch was to develop a fully customized sales kit made with unique materials and a matching brochure, complete with new photography and new copy (in four different languages), in under three weeks. We were also asked to develop a full advertising campaign for international publications and distributors.

Mutiple pounds of coffee and late-night press runs later, we gave birth to the “Chairman” press kit and 14 ad executions. The ads and press-kits are currently being distributed around the world.

Now, back to work.