Client:

Platinum Total Fabricare

Type: Integrated Campaign

Overview

What’s the biggest issue with dry cleaners today?
Exactly that, they’re just dry cleaners.

Platinum Dry Cleaning, a 20-year-old dry cleaning company in Naples, FL came to us with a desire to “polish-up” their image. Apparently, over the years, they became so good at what they did that many came to relate to them as only a “high-end” cleaners.

We took a long hard look at their product, service, quality, and production and concluded that they only priced slightly higher than their competitors but the final product was far superior. Therefore, we forged ahead to dispel the dry cleaner stigma and re-branded the company as Platinum Total Fabricare complete with a new identity system. Not only did we re-brand and reposition them, we also created four separate sub-brands, each relevant to a particular service. We also refined their production and finishing to coincide with these new brands and finally, created a complete overhaul of their collateral identity, website and online strategy, advertising and internal communications.

Over the years, these efforts have earned them numerous advertising and industry awards but more importantly, they’re now positioned for continued growth and success for the years to come.

To view the website visit: www.platinumdrycleaners.com