Client:

The Million Penny Project

Type: Integrated Campaign

Overview

Over the years we’ve worked on various pro-bono and not-for-profit projects and found that once the project was done, there was no follow through, no real way to determine the effectiveness of the in-kind contribution. To remedy this situation the studio set out to ease the burden of these organizations and help them raise the funds they need and founded Pumped for Change, Inc.

The Million Penny Project™ fundraiser initiative grew from the idea that a community and local business’s could collectively donate their financial and professional resources for a cause. The goal would always the same, to raise one million pennies ($10,000) for every participating charity demonstrating the ability to provide relief.

Once a year, Pumped for Change selects various charity organizations of the same need and partners with vendors, designers and organizations to develop fundraising products specific to them. All proceeds from the sales are donated to the pre-selected charities.

To view the website visit: www.themillionpennyproject.org