Client:

Luli

Type: Brand & Identity Design / Collateral Design

Overview

Miami Chemical came to us with one simple request. To name, develop, design and launch a new brand from the ground up. The only disclosure was that the products were being developed for the Spa industry. Naturally we did what we do best, and took the project head on.

After much deliberation and brainstorming we decided to name the new line Luli. The name’s strength relies on ease of pronunciation in both the general and Hispanic market, simplicity and it’s ability to evoke a sense of comfort. Afterwards, we developed a icon system of inventory, product label design and application. Another kept aspect of the design process was for the label to have multiple uses varying by container size.

As always, we completely immersed ourselves in the business of spa products researching competitors, application processes and materials reactions to deliver and esthetically pleasing and functional design.

Bubble bath anyone?