Client:

IGT Media Holdings

Type: Brand & Identity Design / Collateral Design / Web development

Overview

IGT was established more than 20 years ago. The company started developing cross marketing services with local companies in exchange for media placements. During the last few years, the company shifted its focus away from the services exchange business and now needed a new image that corresponded with their new business model.

IGT was now focusing on a revolutionary media buying strategy by which they would actually purchase a client’s product or service in lieu of a media commission. It’s a win-win for all. To relay this rather innovative idea, we designed a completely new identity system incorporating images from their new headquarters along with media vehicles conducive of the media they place. The new identity design involved logo design, corporate identity, collateral & sales kits, a website, announcements and environmental applications.

To view the website visit: www.igtmediaholdings.com