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Social Cause Campaign for Homeless

Description

The Million Penny Projectâ„¢ was a fundraising social cause initiative effort that grew from the idea that a community and local businesses could collectively donate their financial and professional resources for a cause. As part of our comprehensive branding approach, we created the strategy, designed the identity and collateral materials and created an online and offline campaign including a website. The goal was to raise one million pennies ($10,000) for every participating charity demonstrating the ability to provide relief. Successful, the campaign went on to be requested by dozens of other charities for use in their local communities.

Project Details